After the last batch of top shelf Out-Of-Home examples, I got a lot of emails asking me more about this area and even some emails with examples people have encountered and were impressed by. I love these subway pole handles done by a beer company. definitely a winner.

This gargantuan billboard is from Ohio-based LONGABERGER who specialize in baskets and this terrific out-of-home example gets into the mix here just by the sheer magnitude of it’s size. A great example how the  simplest ideas work the best. A great visual with a die cut. Bigger is better and also a sure fire way to get a lot of viral buzz and tons of free pr, online and otherwise!

Many say that beer and liquor companies have an unfair advantage because they have massive budgets to work with. I say they do have an unfair adavantage to do standout work because they have the will to do what other brands only pay lip service to do. I have been in meeting where we put forward aggressive and innovative recommendations and the client folded like a house of cards and pushed the chicken switch about doing “the big idea” and their rationale was “We’ve never done that before”. Beer and liquor companies get it and always have because their product is experiential, so their advertising in the market has to be experiential.

Ever been on the subway and felt like it was a real Mickey Mouse operation? This shows people that it can be and you can still get where you are going too.

The out-of-home approach doesn’t have to be the exclusive domain of brands. This was done in Seoul, South Korea last year to push trips to Japan’s Disneyland.
Many museums, hotels, sports facilities and other non-traditional venues have adopted a very experiential
approach to advertising needs.

Once the exclusive realm of theme parks, zoos and casinos, now shopping malls, sports bars, public squares and concert halls have gone deep with some really exciting and innovative out-of-home responses that resonate. With a dubious economy, brand loyalty precarious at best and the competition for your attention and spending dollars incredibly ferocious, companies are finally clued into the innate value of doing out-of-home.

The best thing about doing this type of work is what initially appears to be a challenge that can’t be overcome, often becomes a what adds an indigenous advantage in the end. Construction site hoarding, image projection, lenticular, motion, stairs, pedestrian tunnels all offer a very unique opportunity to do interpretations that stay with people for a very long time.

In Japan, there was amazing “live action” Adidas billboard where two people were tethered to a vertical sign on a visual of a soccer filed, kicking a ball also tethered, complete with lines and nets. This is so simple, it is brilliant! This made the rounds on internet for years after. Wanna bet that there was a line up of people volunteering to get up on that billboard and try to play soccer?

Social and cause marketing is also getting into the act with very effective and out-of-home initiatives like this one in a public bathroom. I would bet that it was tremendously successful. This Durex condom effort speaks for itself!

JOEL KIRSTEIN is a Creative Director who has been in the Ad Agency trenches for 25 years and done some pretty cool out-of-home stuff! Just ask him & he’ll show you…

Article Tags: Beer and liquor companies get it and always have because their product is experiential so their advertising in the market has to be experiential. | Construction site hoarding | die cut | gargantuan billboard | great visual | image projection | lenticular | motion | non-traditional venues have adopted a very experiential approach to advertising needs. | OUT-OF-HOME | pedestrian tunnels | Social and cause marketing | subway pole handles | The out-of-home approach doesn't have to be the exclusive domain of brands.
Filed under: Charity, Creative, EXPERIENTIAL MARKETING, Entertainment, Identity, Illustration, Interactive, OUT-OF-HOME, SHOPPER MARKETING, Typography, Uncategorized, advertising, branding, funny ads, graphic design