As hard as it is to hear; our failing economy could be good news for some marketers. “There are two businesses I’d like to be in right now…Soup and camping,” says Marian Salzman, CMO of Porter Novelli. The trend analyst and author of “Next Now, The Future of Men and Buzz”, says the products which will weather consumer cutbacks the best, are the mighty kitchen staples and the commodities that connect people with the great outdoors.  Read this awesome article from Adweek.com for more.

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