Chevrolet Goes Viral
Found this article on Adage.com about a new marketing ploy for Chevy. It seems that they are giving away 10 free rides a day for college students in several campuses, using a new Chevy Aveo5. The students are then asked to film their experiences and upload it to AveoLivinLarge.com.
I think it’s a smart idea in promoting their new car. It will capture the attention of a lot of students, but will it get them the results they desire? I went to the site, and it’s just a set of videos with kids talking. It doesn’t really talk at all about the car. Is it going to work? What are your thoughts?
Article Tags: 12 Point Type | advertising | Chevrolet | College | Viral Ads
Filed under: Creative, Entertainment, Interactive, advertising, branding
I love 12 point type, but Jessica, please.
” I found this article on Adage………… what do you think?”
This is your format for practically everything. Do you have an original thought yourself? Or do you really enjoy the flavor of regergitation that much?
You’re a copywriter, right? Geez. Come on now! You’re on a blog with some great talent. … You’re out of your leauge here girl.
Well, thanks for your thought. I find stuff that I like and I want to share it. Sorry that it annoys you, but unless the webmaster tells me to stop…I guess it’s fine with them.