Lancaster, California may not have been one of the more publicized cities in Los Angeles County…and now it will probably stay that way.  Honda had received permission to use a road at the edge of the town to create a musical road.  The quarter-mile stretch of road which, features grooves in the pavement in such a way that if you drive at the right speed, you would have heard: “The William Tell Overture” by Gioachino Rossini – you might know it as the theme to: “The Lone Ranger”. 

I say would have, because on September 22^nd (just 17 days after it was created), the road was paved over.  The people of the town complained that the volume was too loud.  They stated that “When you hear it late at night, it will wake you up from a sound sleep”.  RPA, Honda’s agency, will include the musical road in an ad that should be airing at the present. 

Funny how the city originally signed onto the campaign for more publicity, thus passes Lancaster’s primary attraction.  Anyhow, here is the new commercial from Honda:

Article Tags: 12 Point Type | ads | Ads We Like | advertising | Honda | Humor
Filed under: Creative, Entertainment, Television, advertising, funny ads