Check out the terrific MAD MEN Out-Of-Home execution on the AMC web site. http://blogs.amctv.com/mad_men_on_the_grand_central_shuttle/

MAD MEN has become a hit that transcends it’s broadcast realm into fashion, design, lifestyle and now experiential marketing. The last television series to capture their audience’s imagination to this degree was The Sopranos. Some of the principals involved in that series are behind the success of this breakout hit. Using The Sopranos as a benchmark, MAD MEN uses an iconic logo treatment, visual integrity that is unrivaled in it’s accuracy and best of all, the magnetic appeal of interspersing brand names we all know and seeing them used back in the day, 45 years ago when the show takes place, is a stroke of brilliance.

When I’m in New York City next time, I hope I get a chance to check out this MAD MEN experience on wheels. I would gladly take the subway from the Bronx to Brooklyn just to check it out!

This is an excellent example of how wrapping interiors bring a great resonance to an opportunity, where the tactic is equal to the unique value of the property itself, being promoted.

This is the type of work that gets a ton of free viral buzz and engages an army of cell phone cameras firing off this as an email attachment for today’s “What’s Cool?” It’s a perfect conduit for the Emmy Award winning series’ print ads that are set in Grand Central Station and as another visual metaphor of the show’s start John Hamm, who plays lead character Don Draper.

JOEL KIRSTEIN is a Creative Director who has been in the Ad Agency trenches for 25 years and he hope that this MAD MEN subway interior wrap will become the catalyst for more Out-Of-Home executions like this.

Article Tags: brand names | iconic logo treatment | MAD MEN | MTA | Out-Of-Home execution | unrivaled visual integrity
Filed under: Creative, EXPERIENTIAL MARKETING, Entertainment, Identity, OUT-OF-HOME, Television, advertising, branding, graphic design