Found an interesting article on Adweek.com.  In an effort to be more relatable to the MTV generation; Sonic is taking its long-running Pete and T.J. commercial duo in a new direction.  It will be a mimic of MTV’s drama series The Hills, where Pete and T.J. will apparently fall for the same girl.  Here is a preview:

I know that the “MTV generation” is the new Gen-Xers (or whatever we were called); but do we have to imitate them in order to intrigue them?  I personally find these commercials funny, but don’t you think their campaign headed in this direction would be a copout?

Article Tags: 12 Point Type | Humor | MTV | Sonic | The Hills | The Stalls
Filed under: Identity, Television, advertising, funny ads