How would you, as a magazine company, grab someone’s attention in this day and age? 

Two magazines are trying the ‘thinking-outside-the-box’ approach in advertising; The Economist (focused on international politics and business) and The Atlantic (focused on current events, foreign affairs, politics, and travel).  You can read about their awesome campaigns here.  Both promotions are just another example of the extraordinary efforts to catch the eye of the younger generation who help decide where marketers buy ads. 

There are plans to put the ads in unexpected locales such as bodegas, restaurant menu boards and the shampoo shelves of drugstores.  The Atlantic is also producing videos that show people on the street answering questions like “Is Google making us stupid?”  This article appears in their magazine.

The Atlantic and The Economist are known as thought provoking magazines, but ‘they have long tried to make up in cleverness what they lack in wallet power’.  So far in their campaign, it seems to be working.

Source NY Times

Article Tags: 12 Point Type | ads | advertising | The Atlantic | The Economist | Thinking outside of the box
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