Black Friday Calls for a Strategy Session
HERE is how Black Friday works: In order to start the holiday shopping season with some gusto, retailers turn the day after Thanksgiving into another national holiday.
Some popular products, particularly personal technology ones, are marked down to levels that turn ordinary people into a rabid horde of bargain seekers, ready to camp out overnight and do in-store battle over limited inventory.
Given this year’s economic climate, with retailers desperate to increase sales and shoppers looking for even steeper discounts, Black Friday 2008 is hoped by both parties to be, in the words of Nigel Tufnel of Spinal Tap, “none more black.” You can read more here.
Article Tags: 12 Point Type | advertising | Black Friday | economy | Thanksgiving
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