This holiday season, San Francisco-based clothing retailer Gap is inviting shoppers to “Merry Mix It” in an online campaign that features Web videos of unexpected pairings of celebrities performing renditions of holiday classics.

The campaign, via Laird + Partners, New York, showcases the apparel company’s winter collection of brightly colored and patterned pieces that are being marketed as “fun and mixable.” The videos went live on Thursday and feature, among others: Selma Blair singing “Baby It’s Cold Outside” with Rainn Wilson; The Dixie Chicks performing a rendition of “Deck the Halls” with Sandra Bernhard; and Jason Biggs, Romany Malco and Freddy Rodriguez playing “We 3 Kingz” on bells. You can read more about the campaign here.

Article Tags: 12 Point Type | advertising | GAP | Holidays
Filed under: advertising