Marble-mouthed British rocker Ozzy Osbourne gets some translation help in this hilarious new spot for Samsung Propel from Leo Burnett, Chicago. Following Osbourne throughout his day, the spot begins with the rocker trying to order a cup of black coffee but after several attempts he still gets a look of confusion from the barista. So he pulls his spiffy green Samsung phone out of his pocket to tap out his order in a text message instead. This goes on throughout his day, a closing voiceover tells viewers the phone can  “make yourself heard.”

The spot is entertaining and gets its point across, the phone is good for texting, and it makes you think about Ozzy. But I have one question, how does he have all their phone numbers?

Article Tags: 12 Poin Type | advertising | Creative | Humor | Samsung Propel
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