http://www.skinit.com/
When I watching my PITT Panthers lose their football game on Saturday, the highlight of my night was a commercial that caught my eye. That should tell you how crappy the game really was. Similar to the pro sports licensing concept that exploded on the scene five years ago, Fathead, SKINIT takes the same idea, but to a smaller arena: cell phones, gaming devices, laptops, DVD and MP3 players, digital cameras and camcorders, even tiny cellphone headsets.

The idea, which by the way I had 10 years ago and everyone said, “No Joel, no one will do that, it’s tacky!” Well I was right and it is literally tacky as static cling vinyl that you can retrofit to customize any possession with your favorite personal photo, design, graphic, illustration, icon, or pro sports team logo/identity. SkinIt offers a wealthy of great visuals, great quality and terrific selection and it also protects your possession from scratches too!

Nice to see how static cling vinyl has made it’s way from the cooler doors and windows at retail onto our personal articles in a way that is fun and useful!

JOEL KIRSTEIN is a Creative Director who has been in the Ad Agency trenches for 25 years and I love when things like SkinIT happens!

Article Tags: Design | fathead | graphic | http://www.skinit.com/ | icon | Illustration | photo | pro sports team logo/identity | static cling vinyl
Filed under: Licensing, OUT-OF-HOME, Trade & Collateral, Uncategorized, advertising, branding, graphic design