http://www.postergarden.com/ As Shopper Marketing initiatives take on a more Out-Of-Home, experiential nature like “Retailtainment” events, demos, surveys, sampling opps, and the ever-popular freebie giveaways, http://12pointtype.com/2008/11/swag-cool/ clients are always looking for maximum impact that is invertly proprtionate to the their acceptable level of investment!

Which we all know is code for “I want something for nothing” and why can’t you do it? All my other vendors do! I thought we were strategic partners, bonded for mutual success? If clients weren’t embarrassed, they’d ask us to go get them coffee, wash their car, pick up their dry cleaning and then pay THEM for letting us do
it all for them!

So in that vein, here is a great way to kick ass and take names. Need a great, stylish, sturdy, idiot-proof, display backdrop that looks like you spent thousands and it only costs hundreds? Visit http://www.postergarden.com/ and the variety and range of product solutions will make you look like a rock star! (At least for one day). Great quality, excellent design, outstanding ease of use brings many solutions to several needs on numerous levels.

I can’t wait to use this great solution for the next Out-Of-Home initiative I am involved in. Include a few backdrop panels, brand ambassadors and a lot of cool visuals, hand outs, samples and you have a fast, effective, smart Out-Of-Home presence! If you have any great solutions like this, I’d love to collaborate with all the talent within 12PointType to create a BIG IDEA BOX as an online resource!

JOEL KIRSTEIN is a Creative Director who has been in the Ad Agency trenches for 25 and the secret of survival in trench warfare is “Adapt, Overcome and Make It Happen!”

Article Tags: "Retailtainment" | brand ambassadors | demos | events | experiential | freebie giveaways | hand outs | OUT-OF-HOME | samples | sampling opps | SHOPPER MARKETING | surveys | the secret of survival in trench warfare is "Adapt Overcome and then Make It Happen!" | visuals
Filed under: Creative, EXPERIENTIAL MARKETING, OUT-OF-HOME, SHOPPER MARKETING, Trade & Collateral, Uncategorized, advertising, branding