http://adsoftheworld.com/media/print/garmastan_nipple?size=_original
I got this ad sent to me by a friend who isn’t in advertising. I love when people send me stuff like this because it is always interesting to see what appeals to people and what triggers a response from them, especially if they aren’t on the inside looking out.

This is a double page spread for Garmastan, an ointment used in the prophylactic and therapeutic treatment of the nipple inflammation during the pre and postnatal period and in the care of nipples skin during lactation. The ad appeared in maternity magazines showing a woman breastfeeding. When you pull the and the two facing pages that are spot glued together, the right page with the baby tears the left page with the corresponding breast image to demonstrate how painful breastfeeding can be…. Check out the four sequential photos below to see. Neat little special effects like this can really drive a lot of viral buzz. Sometimes the best results come from the cheap and cheerful bin.

The ad agency that created the ad for Garmastan is from Lithuania and I kid you not, is called MILK! Feel free to laugh at this point…

JOEL KIRSTEIN is a Creative Director who has been in the AD Agency trenches and I love work with this kind of sensibility!

Filed under: Creative, Uncategorized, advertising, copywriting, funny ads