http://12pointtype.com/2008/12/shopper-marketing-vindicated/ Wed, 01 Jul 2009 08:08:05 -0600 http://wordpress.org/?v=2.8 hourly 1 http://12pointtype.com/2008/12/shopper-marketing-vindicated/comment-page-1/#comment-570 Caitriona Mon, 19 Jan 2009 13:17:22 +0000 http://12pointtype.com/?p=2395#comment-570 I'd love to see the full report- some great stat I’d love to see the full report- some great stat

]]> http://12pointtype.com/2008/12/shopper-marketing-vindicated/comment-page-1/#comment-568 Getting off at Edge Hill.....a defence of shopper marketing. - Rory Sutherland's Blog - Blogs - Brand Republic Sun, 18 Jan 2009 15:30:19 +0000 http://12pointtype.com/?p=2395#comment-568 [...] interesting is recent research evidence of just how many retail decisions do take place in store. This fine post references a worldwide survey conducted by my chums at OgilvyAction suggesting that in some [...] [...] interesting is recent research evidence of just how many retail decisions do take place in store. This fine post references a worldwide survey conducted by my chums at OgilvyAction suggesting that in some [...]

]]> http://12pointtype.com/2008/12/shopper-marketing-vindicated/comment-page-1/#comment-537 Big Marketing For You » Blog Archive » Shopper Marketing: VINDICATED! | 12pointtype.com Wed, 17 Dec 2008 19:56:46 +0000 http://12pointtype.com/?p=2395#comment-537 [...] unknown wrote an interesting post today onShopper Marketing: VINDICATED! | 12pointtype.comHere’s a quick excerptI am amazed at how many marketing professionals still seem unable to accept the fact that the main point of consumer engagement is and will always be at retail. The hierarchy is clear and should conclusively show that Shopper Marketing … [...] [...] unknown wrote an interesting post today onShopper Marketing: VINDICATED! | 12pointtype.comHere’s a quick excerptI am amazed at how many marketing professionals still seem unable to accept the fact that the main point of consumer engagement is and will always be at retail. The hierarchy is clear and should conclusively show that Shopper Marketing … [...]

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