Professionally speaking, some people get all giddy over things that most others would find very strange. I’ve heard accountant wax poetic about spread sheets. Architects gush over blueprints that they wanted to frame as art. For me, it’s POP/POS/Displays! I always have and always will get a thrill, kick out of and smile from going out into stores and movie theaters and seeing what the brands and entertainment companies are doing when it comes to POP/POS/Displays. I got the bug as a kid going into sporting goods stores and movie theaters seeing these bigger than life visuals of my heroes that I had to have! I went back to the stores a few thousand times to ask the managers for these displays, standees, POS, etc when they were done with them. Most gave in when they realized that it was easier to give in to me and give me the object my obsession, in order to get rid of me. Those were the days…

I loved the dimensional nature. The size. Maybe it was the stench of stale popcorn and corrugate? Who knows? Fast forward almost 35 years later and here I am creating said work and I have always believed in the warped benchmark that if people are stealing your POP/POS/Displays, you are doing a good job! One of a few companies that creates kick-ass, uber-POP/POS/Displays is INVENTIVE MEDIA. Here’s why they rule! http://www.inventivemedia.com

INVENTIVE MEDIA succeeds where most fail. They have truly reinvented In-Store Retail Display systems. Besides having a great design sensibility, their problem-solving is highly proprietary on many levels. They excel at being able to retrofit their products to palette sizes, aisles and any other preexisting permanent fixture. Most of all, I love the fact that their products install with brilliant ease-of-use simplicity. Floor displays that flip open and pop up in 5 seconds. Standee dispensers that are idiot-proof to set up. I have been aware of this company for almost 10 years and they never fail to impress me with their solutions. INVENTIVE MEDIA own BFC! Better… Faster… Cheaper!

There is nothing worse than spending millions of dollars on an In-Store display program that rocks and then some kid with no intensity for doing their job properly, either breaks the display you slaved over for months, puts it together upside down or worst of all, they just throw it in the dumpster out back! INVENTIVE MEDIA has essentially eliminated complex installation instructions, manual dexterity skills that would make Houdini green with envy, while not sucking the life out the creative! From counter top displays to merchandisers, trade show backdrops to permanent video messaging kiosks, INVENTIVE MEDIA has changed the POP/POS/Display landscape for the better!

JOEL KIRSTEIN is a Creative Director who has been in the Ad Agency trenches for 25 years and INVENTIVE MEDIA never fails to impress retail clients!

Article Tags: Floor displays that flip open and pop up in 5 seconds | if people are stealing your POP/POS/Displays | INVENTIVE MEDIA | INVENTIVE MEDIA own BFC! Better... Faster... Cheaper! | POP/POS/Displays | their problem-solving is highly proprietary on many levels. | They have truly reinvented In-Store Retail Display sytems | www.inventivemedia.com | you are doing a good job!
Filed under: Creative, EXPERIENTIAL MARKETING, Illustration, OUT-OF-HOME, POP/POS/Displays, SHOPPER MARKETING, Trade & Collateral, Uncategorized, advertising, graphic design