Comments on: This How You Do It! http://12pointtype.com/2008/12/this-how-you-do-it/ Wed, 01 Jul 2009 08:08:05 -0600 http://wordpress.org/?v=2.8 hourly 1 By: 3D Floorgraphics http://12pointtype.com/2008/12/this-how-you-do-it/comment-page-1/#comment-488 3D Floorgraphics Mon, 01 Dec 2008 10:13:13 +0000 http://12pointtype.com/?p=2276#comment-488 Lovely article. I remember myself doing the exact same thing, but only got lucky two times when asking for the POS displays which showed my childhood heroes. These days - being a media buyer myself and working in an agency that handles the promotion of brands and products in instore-environments - I try to look beyond the scope of traditional pop-up displays and banners. We started using a 3D technique for floor advertising that is provided by german agency Shapeshifter Media ( http://www.shapeshiftermedia.com ) two years ago. This type of POS ad will display a brand or product as a 3D display on the ground. What started out as an experiment has become a standard in the majority of the campaigns that we drive for our clients. Well .... you cant steal these ads from the store ..... but we get emailed photographs that customers took while standing on the 3D display on a regular basis. Guess what your client says when you forward them these photos - they just love it. cheers Jana Mitchell Lovely article. I remember myself doing the exact same thing, but only got lucky two times when asking for the POS displays which showed my childhood heroes. These days – being a media buyer myself and working in an agency that handles the promotion of brands and products in instore-environments – I try to look beyond the scope of traditional pop-up displays and banners.

We started using a 3D technique for floor advertising that is provided by german agency Shapeshifter Media ( http://www.shapeshiftermedia.com ) two years ago. This type of POS ad will display a brand or product as a 3D display on the ground. What started out as an experiment has become a standard in the majority of the campaigns that we drive for our clients.

Well …. you cant steal these ads from the store ….. but we get emailed photographs that customers took while standing on the 3D display on a regular basis. Guess what your client says when you forward them these photos – they just love it.

cheers

Jana Mitchell

]]>