Ok…thats not the way I feel but apparently the UK does. Check out this PSA from Leo Burnett London, “encouraging” kids to be safe near roads. It speaks of “The Girl Who Didn’t Dress Bright in the Dark.” Apparently the inspiration comes from the poet Hilaire Belloc, whose tales, that were allegedly for children, attempted to frighten them into always doing the right thing. His tales included such timeless classics as “Matilda, who told lies, and was burned to death” and “Rebecca, who slammed doors for fun and perished miserably.”

Hmm, there’s not much I can say except: CREEPY.

Article Tags: 12 Point Type | advertising | Creepy | PSA | UK
Filed under: Television, advertising