ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 The Ladders think BIG | 12pointtype.com

The Ladders think BIG

Here’s a funny new commercial from Fallon Minneapolis for premium job-search site The Ladders. The Ladders is a job-search site that deals only with executives who make $100K per year or more - and in this case the large…well monster. The spot starts out showing a bunch of smaller monsters trying (and failing) to wreak havoc on a cityscape while trying to instill fear in its populace. “If you think about it,” says the voiceover, “this is what makes The Ladders different from other job-search sites. We only work with the big talent.” I like how its a funny twist on the usual Godzilla ad theme, with the added bonus of seamless dressing down Monster.com.

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