Monthly archives
- June 2009 (20)
- May 2009 (24)
- April 2009 (40)
- March 2009 (9)
- February 2009 (15)
- January 2009 (31)
- December 2008 (40)
- November 2008 (64)
- October 2008 (88)
- September 2008 (33)
- August 2008 (42)
- July 2008 (60)
- June 2008 (36)
GREAT OUTDOOR ADVERTISING
Saw these examples of GREAT OUTDOOR ADVERTISING!
TRUST ME: Episode 5
Civilians ask me about the new TNT series TRUST ME and want to know, “Is That What You Do?” “Does that Really Happen?” Yes and yes. Last night’s fifth episode is a primer on explaining why…http://www.tnt.tv/series/trustme/episodeguide.jsp?seasonId=44881&episodeId=46035
- Do you go off on a tangent and do what you are expressly not supposed to do? It happens sometimes. In last night’s episode, Conner (Tom Cavanagh) and Mason (Eric McCormack) decide to shoot a TV commercial even after they are informed that the account, ARC Mobile has gone into review because the client isn’t totally happy with the work the agency is doing. People going…
FUNNY ADS FROM BACK IN THE DAY!
When ever I run across FUNNY ADS FROM BACK IN THE DAY what really makes me laugh is that I actually remember seeing these in their initial run. Enjoy!
TROPICANA: Exqueeze Me?
“PepsiCo… is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued… and the previous version will be brought back in the next month.”
I eat so much Cadbury’s – why don’t my eyebrows do that?
Ahhh, this ad is joyful. It’s almost as good as the chocolate! Almost.
Virgins and airplanes
I saw this ad on the telly a few weeks ago whilst sprawled over my Mum’s sofa. As soon as the “trolley dollies” appeared my jaw dropped open like some glaikit fool and torrents of verbal abuse escaped my mouth. I found this ad really sexist and wouldn’t be surprised to discover that the entire team behind this was exclusively male.
Am I getting up on my feminist high horse with this light-hearted piece of eighties joviality? Probably. But honestly, I am not a fan of the whole brassiere burning, hairy armpit bearing, mustachioed school of feminist thought. However, I am…
TRUST ME – Episode 4
Last night’s episode of the TNT dramedy series “TRUST ME” did a great job of illustrating how seemingly simple situations can spiral out of control thanks to the best of intentions.
Sarah Krajicek-Hunter (Monica Potter) award-winning copy writer now with an office and a window, finds out that she has been designated as a lesbian success role model in the advertising industry by the social web site AdGabber.com www.adgabber.com/profiles/blogs/so-how-many-people-watched
Sarah goes off the deep end and into overdrive to convince everyone that she is straight and actually enlists the help of the idiot twins, Hector and Tom, choosing one of them to escort…
Steroids and Sponsorship
I have to ask the question, has no one ever said to anyone at any time, if you know this is wrong, then why are you doing it given the risks far outweigh the benefits?
Insecurity In the Creative Department
the creative process will have to adapt and reinvent ourselves to survive and ultimately flourish. But the advantage that we have as opposed to most others is that we excel at the art of reinvention on a daily basis! we speak a proprietary language of commercial communication that makes cash registers ring and moves the sales needle forward for clients with our problem solving muscle. This current economy will definitely create some of the best work in our industry in the past 10 years as a result of the challenge we face.
TRUST ME: Espisode 3
TNT’s new Dramedy series TRUST ME episode 3 is all about recognition, or lack thereof, loyalty and trust.
SNAPSIL: Product Innovation
What Can You Pack Into A SNAPSIL? A great delivery system that is so unique in it’s product innovation, I believe that we will be seeing a lot of SNAPSIL for a very long time. Remember that you heard it here first!
SNAPSIL is a proprietary portion control sample and utensil that combines both an industrial design sensibility that makes so much sense and it’s tactile ease-of-use for a high level of functionality and flexibility. The promotional possibilities and opportunity SNAPSIL offers is the icing on the cake. This is an outstanding example of problem solving at it’s best and it richly deserves…
Denny’s BIG IDEA
A Grand Slam breakfast goes for $5.99, so the maximum retail value of this giveaway would be $15,457,075. But, the cost of of the food to prepare a menu item is 25% to 30% for this food giveaway, and 30%, would be more like $4,637,122. Add in 2,500,000 coffee, juice or a soft drink orders with a 85% mark up, averaging $2 each, DENNY’S nets $1.70 per beverage, or $4,250,000 in drink revenue.At this point, the entire promotion now costs $400,000. The value of the massive amounts of free media coverage the promotion generated? Worth 1000 times that figure, if not much more!
Add in any extras and that more than offsets the costs for increased labor at their locations to handle the traffic and plus the repeat business levels that will increase as a result of this promotion. Denny’s is coming out way ahead…
TRUST ME: Episode 2
TNT’s new dramedy TRUST ME: Episode 2 treads into some pretty common waters that can often get murky when we on the agency side try to tip the scales and skew circumstances and results to suit our evil purposes: Being Right! Dangerous territory at the best of times and highly addictive and self-destructive. http://www.tnt.tv/series/trustme/
The moral dilemma arose when Mason McGuire, newly anointed Creative Director (Eric McCormack) and his partner copy writer Conner (Tom Cavanagh) get a call from their client ARC Mobile that they don’t like the tag line: What you can do with one hand? The focus group in all their collective wisdom didn’t like the…
The World of “TRUST ME”
RGM’s reputation for launching the most successful brands says more about them than it says about their clients’ brands. They see themselves as an agency that not only pushes boundaries, but buttons too! Defining the space between clients and their consumers.
SUPER BOWL COMMERCIALS
The Pepsi Saturday Night Live MacGuyver spoofs “MacGruber” really sucked and were a great example of how to make an unwatchable TV commercial.
-
Search
Offset Media
