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In an international world, those of us in the communications industry are charged with being able to deliver messages that can transcend all cultures.
Question:
How can we develop brand messages that everyone can relate to?
Answer:
Sometimes it’s important not to say a word
.
Jonathan Glazer ’s Cannes Lion Winning Levi’s Commercial
I hear you….I hear you over there!

“I have mad skillz…I mean I’m a design machine.”
“No one can touch me!”
“Just wish someone other than my mac, cat, and mamma knew how ill I am!”
Well there is an answer to your prayers a great way to promote your work! Facebook has a new group called “Artists Group” utilizing FB new iSnap application.
iSnapChat is a new Facebook application. It is a sophisticated visual communication tool to enable artists, photographers, designers and others to and promote their work. To find out more and learn about the launch join this group or click image:
http://www.facebook.com/group.php?gid=76846695232
EXCUSES ARE…
The Special Olympics has launched a new campaign to “Eliminate the use of the R-word in everyday speech.” They’re proclaiming March 31st as a day of awareness for America to stop and think about their use of the R-word. On the website, R-Word.org, you can publicly pledge to stop using the word and learn more about what the Special Olympics does to help those with special needs.
It reminds me of the Think B4 You Speak campaign to eliminate people from using the word gay when they’re referring to something as stupid or lame. I really like their TV ads and…
So when in doubt, Keep On Smiling! If Pepsi and Kraft are smiling, they must be right. Right?
Some really hilarious and clever ads from http://www.funnyplace.org/




TRUST ME’s latest installment addressed an issue we all go through at some point and time in our careers. In the words of the immortal band, The Clash “Should I Stay Or Should I Go?” The proverbial double edged sword. Fueled by Mason’s (Eric McCormack) long overdue need to have some heavy duty home renovations and Conner (Tom Cavanagh) getting busted on bogus expense reports to the tune of over $4000! YIKES! I’ve seen tons of very smart people get axed for very stupid moves like this, for a much lower dollar amount too… Committing career suicide over a steak dinner…
QSR chain JACK IN THE BOX with 2,100 quick-serve restaurants in 18 states and a pioneer of the drive-thru concept just launched their re-branded identity.The work was done by Duffy & Partners http://www.duffy.com of Minneapolis and the reaction has been mixed. I opine this way…

I like the look but feel that it is too clean in the sense that this is for a fast food chain and it comes across as more befitting a toy product than anything having to do with food. My first reaction I had was “MATTEL” because of the choice of red, more that fun, food and frivolity.
JACK…
Episode Six of TRUST ME struck an especially resonating chord being about partners and pitches. They are often mutually exclusive and one can often make or break each other. Both inside and outside the advertising business. That can become an Olympic Decathlon of another sort.
Mason McGuire (Eric McCormack) still stinging from the ARC Mobile fallout with GCD Tony Mink (Griffin Dunne) for shooting a commercial the client loved and now there are NOT a client any more, finds out that his group’s agency rival Simon Corcoran is working on a pitch for the 2016 Chicago Olympic Games pitch. Mason convinces Tony to ask RGM big cheese Denise…