Great ideas are hard to come by, but as elusive as they may be the crass ones are always the best. Check out http://usa.theviralfactory.com/ work for Trojan–hilarious! UK work…of course!
———
Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/
All the Michel Gondry fans out there say, “Hooooo!”
“Hoooooooooooooo!”
Say, “Ho! Ho!”
“Ho! Ho!”
He has released a new sizzling hot dvd of fav videos. If it’s anything like the first, it should be a real treat!
Check. Check. Check it.
———
Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/
Some people spend their entire lives trying to find Jesus. Well, ladies and gentleman, the man, the legend, the God(’s son) may have finally arrived. For his second go-around as savior standing two-inches tall, missing his right arm, sporting a poor fake tan, and cheesier than your uncle’s jokes, I present to you the life of the party Mr. water-to-wine himself…”Cheesus;” the name given to a Cheetos chip that is said to resemble Jesus in a robe praying by a couple in Dallas, Texas.
Apparently, those people looking for Jesus just weren’t searching in the right places because he was in…
Growing up as part of the Hip-Hop generation, I developed quite the admiration for graffiti art from the simplistic (as shown above) to the elaborate that’s hardly legible. A lot of the allure is the illegal aspect of it requiring artists to be quick with their craft, but still manage to be precise; the desire to have their work seen by the masses even if it means risking criminal charges; the fact that the majority don’t make a penny for their art, but they continue to illustrate the city – this I can respect. Sure, some would argue that it’s…
Ever wonder, “what does it really take to develop great ideas?” I mean the big ones. The juicy, sloppy, wet ones that drench the culture and live soaked in society for decades. Well, there is a great Cannes Selection film, “Art & Copy,” that does just that. Or, shall I say instead of wondering, the filmmakers decided to Just Do It!
Check out a screening in your area: http://www.artandcopyfilm.com/screenings/
While in Atlanta, I’m gonna go to the screening on Wednesday, April 22nd as part of the Atlanta Film Festival. Tune in Thursday for my review–like you care what I think–but I’ll let you…
Don’t you just love a photographer that can show a portfolio with many sides? Don’t cha wish you could curl up with one? Allow their depth of focus to take your design to a whole other level? Don’t cha wish your photographer was hot like this guy…don’tcha (sorry couldn’t resist)! From still to portrait to fashion this dude is GOOD!!! With clients changing things at the last minute down to the camera click it’s good to know that someone out there can handle it. Harold Daniels is one of my back pocket goodies that I’m itchin’ to use.
———
Jinean Robinson is a CCIO…
Hello 12 Point Type readers! I’m a new writer to this blog and I’ve been wracking my brain trying to come up with an eloquent and compelling first post on par with my fellow bloggers here that would convince you to subscribe so fast you’d chalk it up to an outer-body experience. Unfortunately, my aspirations fail me. Instead, I offer this:
Now I know a good deal when I see one, but I think it’s safe to assume copy-writing just isn’t for everyone;
even if you do it for a living.
A little something to keep in mind when writing is content and…
Ok. Gonna tell you a little secret….
I know we can get caught in our rut of, “how much bigger do I have to make this logo,” “must EVERYTHING have to be sketched, comped, and spelled out to buy off on just the concept?,” or “do I have to work with the brand marketing all-star team from the 60’s?”
But on my way to meetings yesterday, I got a quick reminder of how lucky we are. I was riding on the interstate and saw a car on the freeway hit the guard rail only to be thrown into oncoming traffic. This reminded…
Ahh, now I know where awards are and the money to pay for entering can be found.
To those of you who dream of seeing your name grace the gold pencil, running in meadows with gold lions, or at least getting in the table of contents of design award annuals: get ready to pay up. I have been amazed at the fees participants must pay for entering design shows. Ok, ok, maybe I can understand the big bucks for Cannes, One Show, even CA, but all types of “award shows” are now asking for exorbitant amounts for just one entry in…
Sarah and Mason go out west to shoot a Dove commercial and Mason wants to use the opportunity to work the client’s brand manager for more work. Mason has been teaming up with Sarah now that he and Conner are on a creative time out. Conner soon finds out the extent of Mason’s loyalty to him. But things go awry as Sarah clashes with the insufferable director while Robin from Dove is on set. Never good!
Hey kids! It’s time for another installment of “Does That Really Happen In Advertising, Joel?” The answer is yes. I know, I know, you haven’t even asked a question yet. That’s OK, this is advertising, so the answer is always YES. Even if it hasn’t happened yet, the answer is still YES. As in, Yes, it will happen, just stick around long enough and reality will make fiction look like a dull, faded mirror. www.tnt.tv/series/trustme/episodeguide
It’s evaluation time at RGM and Mason takes a break in the taping of a radio spot to inform Conner that as his superior, he has to…
HOW-COOL-IS-THIS
- Concept and photographs by the awesome Chris Milk
Amazing what a little imagination can do…
TRUST ME’s latest installment addressed an issue we all go through at some point and time in our careers. In the words of the immortal band, The Clash “Should I Stay Or Should I Go?” The proverbial double edged sword. Fueled by Mason’s (Eric McCormack) long overdue need to have some heavy duty home renovations and Conner (Tom Cavanagh) getting busted on bogus expense reports to the tune of over $4000! YIKES! I’ve seen tons of very smart people get axed for very stupid moves like this, for a much lower dollar amount too… Committing career suicide over a steak dinner…
Episode Six of TRUST ME struck an especially resonating chord being about partners and pitches. They are often mutually exclusive and one can often make or break each other. Both inside and outside the advertising business. That can become an Olympic Decathlon of another sort.
Mason McGuire (Eric McCormack) still stinging from the ARC Mobile fallout with GCD Tony Mink (Griffin Dunne) for shooting a commercial the client loved and now there are NOT a client any more, finds out that his group’s agency rival Simon Corcoran is working on a pitch for the 2016 Chicago Olympic Games pitch. Mason convinces Tony to ask RGM big cheese Denise…
Last night’s episode of the TNT dramedy series “TRUST ME” did a great job of illustrating how seemingly simple situations can spiral out of control thanks to the best of intentions.
Sarah Krajicek-Hunter (Monica Potter) award-winning copy writer now with an office and a window, finds out that she has been designated as a lesbian success role model in the advertising industry by the social web site AdGabber.com www.adgabber.com/profiles/blogs/so-how-many-people-watched
Sarah goes off the deep end and into overdrive to convince everyone that she is straight and actually enlists the help of the idiot twins, Hector and Tom, choosing one of them to escort…
I have to ask the question, has no one ever said to anyone at any time, if you know this is wrong, then why are you doing it given the risks far outweigh the benefits?
TNT’s new Dramedy series TRUST ME episode 3 is all about recognition, or lack thereof, loyalty and trust.
TNT’s new dramedy TRUST ME: Episode 2 treads into some pretty common waters that can often get murky when we on the agency side try to tip the scales and skew circumstances and results to suit our evil purposes: Being Right! Dangerous territory at the best of times and highly addictive and self-destructive. http://www.tnt.tv/series/trustme/
The moral dilemma arose when Mason McGuire, newly anointed Creative Director (Eric McCormack) and his partner copy writer Conner (Tom Cavanagh) get a call from their client ARC Mobile that they don’t like the tag line: What you can do with one hand? The focus group in all their collective wisdom didn’t like the…
RGM’s reputation for launching the most successful brands says more about them than it says about their clients’ brands. They see themselves as an agency that not only pushes boundaries, but buttons too! Defining the space between clients and their consumers.
The Pepsi Saturday Night Live MacGuyver spoofs “MacGruber” really sucked and were a great example of how to make an unwatchable TV commercial.
TRUST ME did a good job at painting an accurate portrayal of the highly volatile and dysfunctional silo I know as the ad agency. If you haven’t worked in this realm and someone who does says they don’t like shows like this, it’s probably because it forces them to hold the mirror up to their chosen profession and it presents a less than flattering reflection!
During this time, a lot of people are under a huge amount of stress – rightfully so of course. But if your like me, you are probably reaching for that stress ball frequently…am I right? Well, CreativeFeed, a boutique agency with offices in New York and San Francisco, has launched an awesome line of “Squeeze the Banker” dolls in the guise of former Fed chairman Alan Greenspan, current Fed chairman Ben Bernanke and former Treasury Secretary Henry Paulson. Who, of course, are the most unpopular men in the Continental United States – am I right? The agency notes that a percentage of the revenues (assuming…
With the economy the way it is and companies having to make major layoffs and cut backs, who has $3 million dollars for a 30 second Super Bowl ad? Well, Miller High Life is going to save a few million by running a one-second ad during the Super Bowl with the company’s pitchman Windell Middlebrooks, the lovable wear-house worker.
Their Website, 1secondad.com, says,”…We’d rather have our message short and to the point, if it means delivering more honest beer at a tasty price.” At 1SecondAd you can watch a bunch of 1 second ads, a few videos featuring Windell Middlebrooks, and their…
WOW! Can you believe The Simpsons has been on the air for 20 years? It seems just like yesterday the fun started
. In celebration, Fox has decided to honor the show that bucked the odds and remained on the air, in a yearlong 20th-anniversary Simpsons-fest dubbed “Best. 20 Years. Ever.” The first contest includes their faithful fans who are invited to submit their designs for a poster contest. The deadline is March 4, and the lucky winner gets a trip to L.A. to attend a Simpsons party and tickets to The Simpsons Ride at Universal Studios Hollywood (which you can enjoy virtually on the ride’s…
Besides stupid people and abject nonsense, they’re a given. We all do things that don’t help our own cause and make what we normally do very fluidly, into a battle and a struggle. Shalu Wasu a creative consultant with a terrific website that offers some great “reminders” on how not to be your own worse enemy. It is a simple, effective read that will be useful: http://tickledbylife.com/index.php/15-elephant-tethers-that-stop-you-from-being-creative/
Here’s a taste of what Shalu Wasu identifies as the many things creatives use to tether themselves to failure:
1. What will people think?
2. But I’ve never had any great ideas!
3. What is the right answer?
4. I don’t…
Our intrepid friends Wallace & Gromit from across the pond are back again showing up in more advertising. After their highly successful Harvey Nichols fashion ad campaign, out of Bristol, England, NPOWER a British power company employed our two favorite chaps into service in December to raise awareness about their free insulation program available for seniors and the disabled in Britain. http://www.npowermediacentre.com/Content/Detail.asp?ReleaseID=2318&NewsAreaID=2
The two ingenious Brits have also popped up in Social/Cause Marketing in England with their own efforts, The Wallace and Gromit Foundation which is helping to fund pull-down beds for tired parents at children’s hospitals. http://news.bbc.co.uk/2/hi/uk_news/england/7426713.stm Well done lads! Check out their efforts: http://www.wallaceandgromitteaparty.org.uk/
Finally, a…
Hill, Holliday’s latest advertising for Dunkin’ Donuts introduces the rallying cry, “You kin’ do it!”. No, they are not trying to be Tony Little, its actually explained in their press release - the term actually comes from Dunkin’s name. DunKIN DOnuts.
The new campaign “cheers on the everyday people who keep America running by reminding them they can take on any task: you kin’ make it through the workday, you kin’ shovel out that driveway, you kin’ pass that exam, you kin’ finish that paperwork.” Well, you kin’ also join a gym to work off that badonkadonk after scarfing down all those chocolate frosteds, though I…
Happy New Year! This year will be a time of changes – big changes. Every where I turn, people are telling me what big changes they are implementing in their life. Whether or not it will take is another story… for a different blog. :o)
Yes, the New Year is certainly a good time for positivity – a great time for change. But given that 2008 was, in many ways, a seriously lousy year, this first Pepsi work from TBWA\Chiat\Day might seem a tad disconnected. Then again, it’s aimed at millennials, those born between 1980 and 1990, who are an innately optimistic…
Whatever Billy Mays sells, he enunciates wildly in exactly the same pitch, while wearing his signature shoe-leather black beard and trademark blue work shirt and khakis. That goes for the “amazing!” product attributes of this ESPN 360 web site, which allows you to “watch your favorite teams and sports online, anywhere, anytime!”
Three TV spots, which are parodies of infomercials — are pretty funny. They’re not ESPN Sports Center-level funny–but good enough for a chuckle here and there. In one spot, the always hyper one explains that it’s so easy to use, “even my family loves it,” as his blonde wife and daughter…
. I tip my hat to the creators of these expressive portrayals. Emoticons started out as this : ) and have developed ^_^ and evolved 
with the Internet.
