http://12pointtype.com Mon, 22 Jun 2009 13:42:54 +0000 http://backend.userland.com/rss092 en Logo design and design thinking is always evolving. Sometimes a look back can be useful, either to inspire something new or in some cases remind one what not to do. A Feb. 2009 article in Ad Age "Kraft Latest Marketer to Cheer Up Its Logo" (sorry if you don't have Ad ... http://12pointtype.com/2009/06/vintage-logo-wayback-machine/ Question. Is your form following your function? Is your less really more? Have you seen the big G-O-D lurking around in your details? And the behemoth of all design questions, are you K.I.S.S.-ing? For those of you that have been overloaded with design formulas–here, there, and everywhere–a book is coming that blows these rules out ... http://12pointtype.com/2009/06/when-in-doubt-leave-it-out-silly-design-rules/ Motion typography (or kinetic typography) refers to the art and technique of expression with animated text. Here's one that appeals to both the artist and bassist in me. Of course, this video prompted me to scour You Tube and Google for other good examples of kinetic typography whereupon I discovered someone, ... http://12pointtype.com/2009/06/moving-type/ It's always great to see how innovative designers think about creativity and the process. Whether product, package, game or graphic, the new frontier of where design is going excites me! In the age of  social media, it's interesting to see how design can no longer be ego-centric but more social, ... http://12pointtype.com/2009/06/innovative-designers-thoughts-on-creativity/ New MacBook Pros released last week on the quest for affordability dropped and left behind a little SATA. What does this mean? Well, with 1.5 Gbps on the hard drive, less than the usual standard, data transfter may slow a bit. But there there for all of you Mac lovers, ... http://12pointtype.com/2009/06/oh-my-motherboard-sataint-so-apple/ Advertising joins the ranks of magazine, restaurant and hotel businesses turning to pay-as-you-want pricing schemes to help them survive in this crazy economy. At Agency Nil, clients submit a work request form to the agency, which draws from a pool of recent grads and between-jobs business and advertising professionals to get ... http://12pointtype.com/2009/06/ad-biz-joins-the-crowdsource/ Time to make plans for the weekend. So many things to do…and it’s design week! Don’t miss it, events are worldwide and full of fun things to learn. Wherever you are this week, consider joining your fellow geeks on a night of pure design craziness! Design Week Opening ... http://12pointtype.com/2009/06/fridayfinally-its-design-week-get-down-with-your-geek-self/ The design business is for doers. Designing sites, breaking barriers and defying the norm. No one wants “traditional” anymore. So, in order to succeed in this business, you need to be heard. What do you hate? What inspires you? How would you do it differently? The masses want to know. ... http://12pointtype.com/2009/06/thrifty-thursdays-find-your-voice-and-shout-it-outin-writing/ Video round-up of the ad world's problems by "L. McDuff," twisting Don McLean's classic hit "American Pie"  into "The Day The Media Died." Hmmm. Think of what he could do with Billy Joel's "We Didn't Start the Fire." Hat tip to Piers Fawkes for this, owner of one of my favorite ... http://12pointtype.com/2009/06/media-died/ House Industries is a group of typography fiends. Check out their new type family, Girard, that has all sorts of font and character goodies within the typeface. Click image to peep their coolness video and explore the face.  Happy Fontin' :) !!! -------- Jinean Robinson is a CCIO (Chief Creative Infections Officer) who ... http://12pointtype.com/2009/06/typography-tuesdays-house-industries/