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Geico’s Kash
In this new campaign for Geico from The Martin Agency, a stack of bills, topped with some primitive Mr. Potatohead eyes, shows up to remind us of how much money we can save on our car insurance. And the stack has a name — Kash. In this sad economy, will consumers find these spots amusing or out of place? Seems a little weird to me.
What Were They Thinking – Part Two
What is with Geico and the Cavemen?? What were they thinking? Why do people like them so much? These are the questions I ask myself, every single time I see a Geico commercial. Recently they have been awarded as one of the winners of the 5th-annual icon and slogan contest, which was held during the kick-off of Advertising Week in New York. But why? Am I the only one who is creeped out by them? Am I the only one who hates them?
I mean honestly, who could love a face like this? Isn’t the idea for great advertising: whatever ad sells the…
What Were They Thinking? Part One
So I’ve written some filler pieces; now it’s time for the good stuff. Lately, I have been seeing some really bad 
advertising; for example the Microsoft commercials with Seinfeld. What were they thinking? CP + B are known for their unconventional creative strategies, but this? I find these commercials kind of weird and out of touch, don’t you? Then again, I have never been a fan of Seinfeld; which probably is the key to understanding these commercials.
Here is another example: Emerald Nuts. Back in 2007, or was it 2006? Anyhow, Robert
Goulet was the mischievous guy who messed with your stuff while…
Levi’s Viral Effort
OK, NOW I’VE SEEN IT ALL!
I was reading Adweek.com, which states that Levi’s is launching a new viral effort that will attract young men to pass along videos of….well beasts emerging from the button-fly of Levi’s jeans. At Unbuttonyourbeast.com, you can choose from several different characters, customize a message and email to…whoever you want. Here is an example of one:
What will they think of next??
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