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LOGOS

I also got a number of emails from people who aren’t necessarily sports fans to the manic level of near-certifiability like me, but enthusiasts of other sports who inquired why I wrote only about the so-called “Big 4″ and not some other sports that they liked. I have also alluded to the Olympics and some other sports in the past, but in the interest of always trying to be both fair and balanced

The Stories Behind Hollywood Studio Logos

In an industry that is in the business of creativity, it is not surprising that the level of creativity in their brand identity is so strong, enduring and often iconic. Ever wonder where do movie studios come up with these enduring and iconic logos that lead their brands? Well I do.

This Is How You Do This!

Very often design people tend to think that if you are designing a something tropical, adopting a coconut tree mentality is the only thought space to possess. The typical response that creative people have is that everything that came before is a cliche that has been beaten to death with a stick.

SPORTS BRAND CREATIVE – 1

The past 20 years has really seen an explosion of outstanding creative being done in Sports. From new team logos, branding guidelines and licensed products, the value of creative excellence to market sports teams beyond their natural realm has been a tremendous success for creative talent. Once again communication is the key and the proliferation of sports identity branding is a great example of creative at it’s best. From theme nights to throwback jerseys, the examples are endless and the result has been marketing history. Sports teams have been able to take their presence way beyond the field of competition into…

SPORTS BRAND CREATIVE – 2

This past July 4th weekend, Major League Baseball paid tribute to the returning military veterans and welcomed them home at ballparks around the country by having all teams wear a commemorative Stars & Stripes, special edition cap. A nice touch and a tip of the cap to the brave men and women serving in the US Military during this difficult time. The Washington Nationals,Washington Nationals New York Yankees,New York Yankees and Cleveland IndiansCleveland indians were amongst the better examples of this brand extension.

But like anything else, there is always going to be at least one version that just doesn’t work quite so well. The Toronto Blue Jays version would…