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Torch Creative Lights It Up!

picture-2Torch Creative out of Dallas is really lighting up the Sports and Corporate Branding Identity Program category for the National Hockey League, The NBA and in categories as diverse as QSR, CPG, Social/Cause Marketing, Health & Wellness and Industrial. In business since 2005, in four years they have established themselves as one the top design firms with a very distinct approach to their work.http://www.torchcreative.com/

The two principals, Brad Bishop and Michael Thurman, both from Texas have done some terrific work for the NHL such as their efforts for the 2008 Winter Classic. www.torchcreative.com/work.html

One of the things that struck me as so impressive about…

Branding Only Works On Cattle

Successful branding is all about “BEHAVIOURAL MOMENTS” that are a set of actions that happen in the real world that actually drive sales an repeat business. “Once you decide, We Are Not In The Image Business, We Are In The Behavior Business, It Empowers A Different Conversation About Everything.”

What If?

When I was a teenager I was never really into the music “scene”. I didn’t hang out at all ages shows or buy obscure underground music that some thought was the avant garde of sound. I did start becoming friends with some people that were like that though. One night I decided to go to a show with them of some band from Syracuse NY. I don’t remember the bands name, but I had previously heard a few songs of theirs and I liked it so I thought seeing them in person was a good idea.

I arrived at the place…

License to Create – Part 1

The 2008 Licensing International Expo just wrapped up last week in New York City and this show was marked by a few significant factors. As a creative, we love getting out of the office and out from behind our Macs to seek out visual inspiration, practical application and what directions creative work is going in. The entertainment category is one of the most creatively opportune categories to work in. In 25 years of being in the business, the entertainment world always seems to offer the widest berth for doing great work. After all, what’s better than doing creative work for…