ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Color | 12pointtype.com

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Color Me Puppy Tongue Pink!

murobond_paint1I love color. I think the right use of color can make a project. As a graphic designer my colors are all of the CMYK, RGB, and the Pantone variety. Who doesn’t love good ol’ 23C 0M 100Y 13B?  Or PMS 806? Don’t know what those colors are? Most people probably wouldn’t know what you were talking about and I think you’d be hard pressed to find a designer who knows exactly what color that was without looking it up.  However, when you’re out looking for a new paint color for your kitchen, do you walk in and say give…

Color Theory 101 – When Design Has A Mind Of Its Own

There are many principals in graphic design that come together to create great, effective marketing materials. When push comes to shove an effective advertisement will make the viewer go to a store and spend their hard earned money on that product or service. Of the design principals that can be used to turn strangers into customers, Color Theory is my favorite.

Color Theory is an art and a highly skilled trade that goes much further that conscious thought. Colors are used in every design (even monochromatic) and every piece of printed marketing. You are taught basic Color Theory as a child: Love…

The Importance of Color

Daily, I am amazed at how important color can be to some people.  Where I might see that the color should be Blue, others (clients, friends, family – whoever), see Red – and then blame you for the color problem :o ).  Now, if this is a client then – obviously – they are right.  But what if I see no color?  What if all they see is color…and have a problem with that…what do you do?

During this election, I have been flabbergasted by the violent outcry of people against Obama.  I cannot remain silent any longer; America is not as far…