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Ad Biz Joins the Crowd(source)
Advertising joins the ranks of magazine, restaurant and hotel businesses turning to pay-as-you-want pricing schemes to help them survive in this crazy economy.
At Agency Nil, clients submit a work request form to the agency, which draws from a pool of recent grads and between-jobs business and advertising professionals to get the work done by deadline. Then the client decides how much the work is worth (required charges are agreed upon ahead of time).
At least from the client perspective, it’s hard to argue against crowd sourcing; those I know who have used it to procure services say the work is generally…
Color Theory 101 – When Design Has A Mind Of Its Own
There are many principals in graphic design that come together to create great, effective marketing materials. When push comes to shove an effective advertisement will make the viewer go to a store and spend their hard earned money on that product or service. Of the design principals that can be used to turn strangers into customers, Color Theory is my favorite.
Color Theory is an art and a highly skilled trade that goes much further that conscious thought. Colors are used in every design (even monochromatic) and every piece of printed marketing. You are taught basic Color Theory as a child: Love…
Just Do It
Ok, this cat has been able to leap the design industry in a single bound. Look! Up in the purple-bluish-pink-yellow sky! It’s a bird. It’s a plane. No, it’s Chuck Anderson!
I mean this design machine took over the industry in only 5 years-no formal training-just a lil tenacity and hard work.
No more excuses–work hard ya’ll and MAKE-IT-HAPPEN!!!
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Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/
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Excuse #53…gone! Promote Your Work Here
I hear you….I hear you over there!
“I have mad skillz…I mean I’m a design machine.”
“No one can touch me!”
“Just wish someone other than my mac, cat, and mamma knew how ill I am!”
Well there is an answer to your prayers a great way to promote your work! Facebook has a new group called “Artists Group” utilizing FB new iSnap application.
iSnapChat is a new Facebook application. It is a sophisticated visual communication tool to enable artists, photographers, designers and others to and promote their work. To find out more and learn about the launch join this group or click image:
http://www.facebook.com/group.php?gid=76846695232
EXCUSES ARE…
LOGOS
I also got a number of emails from people who aren’t necessarily sports fans to the manic level of near-certifiability like me, but enthusiasts of other sports who inquired why I wrote only about the so-called “Big 4″ and not some other sports that they liked. I have also alluded to the Olympics and some other sports in the past, but in the interest of always trying to be both fair and balanced
This Works! Skin It…
http://www.skinit.com/
When I watching my PITT Panthers lose their football game on Saturday, the highlight of my night was a commercial that caught my eye. That should tell you how crappy the game really was. Similar to the pro sports licensing concept that exploded on the scene five years ago, Fathead, SKINIT takes the same idea, but to a smaller arena: cell phones, gaming devices, laptops, DVD and MP3 players, digital cameras and camcorders, even tiny cellphone headsets.
The idea, which by the way I had 10 years ago and everyone said, “No Joel, no one will do that, it’s tacky!” Well I…
Freelance vs. Working for a Company
A fellow blogger was writing about freelance, and it struck a cord. It’s really an issue of greener pastures. When I was in art college, I was admittedly a bit aimless. My “suggested” and chosen major was Illustration. I didn’t even know that I was truly going to art school until Ringling College of Art and Design accepted me. And even in that moment, I had no clue what I would do with my creative skills to practically make a living.
There are some artists, that can paint and draw, and make a living at it. But that’s a niche market–not…
SPORTS BRAND CREATIVE – 3
It’s a funny thing how what seems to be innocuous or should be irrelevant, is often quite important. Take the look and feel of any pro sports team and check their history of success and “experts” will claim that success doesn’t lie with a team’s ability to do the little things right to get over the top, but in fact their image is what drives them to victory. I always believed that statistics don’t lie in sports and the team that puts the biscuit in the basket more than the other guys, win. Looking good in the pursuit of a…
The Joy of Creation
It is quite rewarding to take part in the creative process, and find the end product to be something that audiences have a strong response to–hopefully positive (sometimes perhaps a thought-provoking negative, depending on the message you want to send). I have created ads, and other visual media for that matter, that apparently are so effective for clients, that they actually run it to death–making slight tweaks but maintaining the overall design. It may seem like small potatoes, but I have to admit it’s a little ego booster to see something I created in a newspaper, magazine, or online that…
Education Vs. Experience
The other day I stumbled on this article geared toward business people on how to choose a graphic designer for their design work. One of the things it said was to make sure the designer has a degree from a school that is accredited by the National Association of Schools of Art and Design and to make sure they were in different clubs or groups while in school.
It seems that from my experience corporate clients are more concerned about your educational background than anyone else. Most other clients want to look at your years of experience and portfolio. But I…
The Most Creative Challenge Of All… Part 1
Looking for a new job has become an ordeal comparable to having a root canal done without anesthetic. You know it is going to hurt, but when you experience pain with every breath, something is really wrong. The circumstances that lead you back into the jungle looking to bag the “big one” are rarely ever enviable or something anyone ever looks forward to. To all the people that segue and transition from their last day on Friday to their first day on Monday, I say good luck to you and I’m genuinely happy for your good fortune. The rest of…
License to Create – Part 1
The 2008 Licensing International Expo just wrapped up last week in New York City and this show was marked by a few significant factors. As a creative, we love getting out of the office and out from behind our Macs to seek out visual inspiration, practical application and what directions creative work is going in. The entertainment category is one of the most creatively opportune categories to work in. In 25 years of being in the business, the entertainment world always seems to offer the widest berth for doing great work. After all, what’s better than doing creative work for…
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