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I hate to see a couple get divorced, especially over an end-aisle display for beer. That was the catalyst for the very surprising Betty Draper reaching her breaking point that made her kick hubby Don Draper’s lying, cheating ass to the curb in this past weekend’s enstalment of MAD MEN. Their positioning statement of “Where The Truth Lies” was never more evident as the second season really heats up this fall.
Duck Phillips is apparently on a roll and he enlists Don’s help in getting Heineken Beer, thanks to stealth thinking to set up some in-store retail, end-aisle displays for the beer…