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Gap ‘Mixes’ With Celebs
This holiday season, San Francisco-based clothing retailer Gap is inviting shoppers to “Merry Mix It” in an online campaign that features Web videos of unexpected pairings of celebrities performing renditions of holiday classics.
The campaign, via Laird + Partners, New York, showcases the apparel company’s winter collection of brightly colored and patterned pieces that are being marketed as “fun and mixable.” The videos went live on Thursday and feature, among others: Selma Blair singing “Baby It’s Cold Outside” with Rainn Wilson; The Dixie Chicks performing a rendition of “Deck the Halls” with Sandra Bernhard; and Jason Biggs, Romany Malco and Freddy…
New Toys R Us Jingle
“I don’t wanna grow up; I’m a Toys R Us kid…” Remember that little jingle? It’s one o
f those jingles that once you get in your head….it’s hard to it get out. Brings back such memories right? Well, with the holiday season coming upon us and the economy the way it is, Toys R Us had to change gears in their campaign.
Each spot will end with their new tag line: “Where kids are a big deal”. They wish to reinforce their “focus on providing the best and broadest assortment of kid-focused products” said Greg Clark V.P. of creative services…
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