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For the Honda Brand, a Cinematic Stroke

With the automobile industry going down the “tubes”, Honda has decided to introduce a corporate image campaign. Here is an interesting article from the New York Times about this new campaign:

WITH the automotive industry battling an economic downturn, is it the right time for a car-maker to introduce another installment in a corporate image campaign that carries the theme, “The power of dreams”?

The American Honda Motor Company believes so, bringing out this week three short films — a k a long commercials — to be watched online. The so-called webisodes, each about seven minutes, will be available, starting on Monday,…

Honda is Reliable

Honda as it seems has decided to take the high road. Instead of showing us the glitz and glamour of its most expensive vehicles; it shows us several self-sacrificing parents as they get out of bed at the crack of dawn, to drive their kids to hockey practice. It’s an effective buildup to the voice-over, “As reliable as the people who drive them. Honda, official vehicle of the NHL and hockey parents everywhere.”

Now here are my questions: viewers who fall into this category (or, for that matter, who are dutiful parents in non-hockey ways) will they accept the spot’s praise of Honda?…

Honda Grooves

Lancaster, California may not have been one of the more publicized cities in Los Angeles County…and now it will probably stay that way.  Honda had received permission to use a road at the edge of the town to create a musical road.  The quarter-mile stretch of road which, features grooves in the pavement in such a way that if you drive at the right speed, you would have heard: “The William Tell Overture” by Gioachino Rossini – you might know it as the theme to: “The Lone Ranger”. 

I say would have, because on September 22nd (just 17 days after it was…

Honda Commercial

I recently saw a commercial from Honda, it was very interesting – and by interesting I mean weird. It featured a choir of people imitating the sounds of a Honda Civic.  From starting of the car right down to the rain falling on the windows.  Weird and really, REALLY annoying. 

Well, as I was searching online for material to write about; I came across the AWESOME parody of the Honda commercial.  Enjoy!