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Monthly archives

The Britney Spears Sympathy Special

Did you watch it last night?  I did.  I’ve always liked Britney.  We have the same birthday, which is Tuesday.  Because of that and she has always been a cute blond I’ve been a supporter.  We all know she was over exposed and then went a little crazy.  With a lifestyle like she has I can understand.  I knew it wasn’t over for her when she shaved her head and stabbed an SUV with an umbrella.  The time has come for her newest cd release and it will he on shelves on our birthday this Tuesday.  What better way to…

The Truth Can Hurt Ya

The Truth anti-smoking campaign commercials have been a tad bit on the strange side. Cartoons and humans dancing around a park or in front of a Tobacco company is not my idea of a great campaign – but it works. It gets the point across while being extremely memorable.

Well, MTV has paired with The Truth campaign to come up with “The Blaze”. It will be a four part reality show that plays by the same rules as Big Tobacco. These first aired during The Real World Road Rules Challenge “The Island”. Here is one of the episodes, but I just…

Sonics’ new spot “The Stalls”

Found an interesting article on Adweek.com.  In an effort to be more relatable to the MTV generation; Sonic is taking its long-running Pete and T.J. commercial duo in a new direction.  It will be a mimic of MTV’s drama series The Hills, where Pete and T.J. will apparently fall for the same girl.  Here is a preview:

 

I know that the “MTV generation” is the new Gen-Xers (or whatever we were called); but do we have to imitate them in order to intrigue them?  I personally find these commercials funny, but don’t you think their campaign headed in this direction would…

Go Team, Go!

Latest news from the home front is that Nokia and MTV are working together on a documentary covering the 2008 Cannes Young Lions Film Competition. That’s pretty cool (as is this fake logo…that’s right, I’m a copywriter and I know enough to be dangerous on Photoshop!) I don’t remember this kind of thing going on in my hey day…but enough about me. Their brief was to “produce a 60 second viral video showing kids having fun while having a low impact on the environment. NO EXPLICIT ENVIRONMENTAL MESSAGE.” Oh, that’s the kind of vagueness I remember with the Student One…