Is Star Power Enough to Sell Beer in Hard Times?

With ads striving to be more creative and eye-catching during this economy, there are two big brewers who are seeking to push star power as a sufficient way to counteract a failing economy. Here is a great article from NewYorkTimes.com regarding this new campaign:

Anheuser-Busch InBev and Heineken are preparing efforts to reach beer drinkers who have been watching their spending since the recession began. Beer has long been thought to be less affected by downturns than other consumer purchases, but the severity of current conditions has called into question the most cherished of marketing assumptions.

“Now more than ever, you need to give…

The Best Buttons of 2008, in One Man’s Opinion

Buttons have a long history as badges of political allegiance. Exactly when political campaigns began to use them is not altogether clear. George Washington and supporters wore one at his first inauguration, in 1789 — a brass clothing button that read “G W — Long Live the President. This long 2008 presidential race has been a wellspring for button designs, some produced by the campaigns and others by entrepreneurs. You can read more about the “button campaign” and view the best buttons here.