This Works! Skin It…

http://www.skinit.com/
When I watching my PITT Panthers lose their football game on Saturday, the highlight of my night was a commercial that caught my eye. That should tell you how crappy the game really was. Similar to the pro sports licensing concept that exploded on the scene five years ago, Fathead, SKINIT takes the same idea, but to a smaller arena: cell phones, gaming devices, laptops, DVD and MP3 players, digital cameras and camcorders, even tiny cellphone headsets.

The idea, which by the way I had 10 years ago and everyone said, “No Joel, no one will do that, it’s tacky!” Well I…