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Hey! Design Haters… Eat This!
“After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between Jan. 1 and Feb. 22, costing the brand tens of millions of dollars. On Feb. 23, the company announced it would bow to consumer demand and scrap the new packaging, designed by Peter Arnell. It had been on the market less than two months.”
OUT-OF-HOME Excellence 3
Here are the last few outstanding, award winning-caliber examples of OUT-OF-HOME Excellence! 
Joel Kirstein is a Creative Director who has been in the ad agency trenches for 25 years, specializing in shopper marketing, branding, and retail. Contact him on Linked In and www.coroflot.com/joelkirstein
Shopper Marketing: VINDICATED!
Shopper Marketing is the employment of any marketing stimuli that has been developed based on a deep understanding of shopper behavior, and which is designed to build brand equity, engage the shopper and lead him/her to make a purchase. It can range from on?pack promotion to price promotions, placement, point-of-sales activity or sampling.
This Is How You Do It!
Shapeshifter Media has been at the forefront of this category with their patented process method for representing an image on a stepped surface and staircase. Very often, the more challenging the physical nature of the “odd ball” type of area to work with, the more interesting the result is. “Destination Brand Engagement!”
This Works!
clients are always looking for maximum impact that is invertly proprtionate to the their acceptable level of investment! the secret of survival in trench warfare is “Adapt, Overcome and then Make It Happen!”
Out-Of-Home 101
One of the great by-products of being on the Shopper Marketing – Promotional side of the ad 
industry is that we are finally getting the respect and budgets we sorely deserve. I feel professionally vindicated that as a part of the industry that was always derisively referred to as “Below-The-Line” with disdain by the general agency side. Not that long ago agencies looked at all things promotional like it was dirt under their fingernails and doing that kind of work was beneath them. Now the general agencies are trying to reinvent themselves as shopper marketing experts to prove to their clients…
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