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Proud to Contribute. Maybe.
A couple of weeks ago I helped out a client with a rather substantial pitch. For reasons I won’t go into here, coming up with a suitable tagline was both more important than usual and also more difficult. So while my partner and I toiled away on overall concepts, I also banged out line after line after line. Hoping against hope that I could sum up the grand ethos of the would-be client in four words or less.
I did it in three.
Sort of.
The final tagline was a modified version of one I had submitted. A one-word change. And I…
Jason Fox – A Fox of Jason
I have found the best tagline ever penned in the history of penned taglines. Or typed. Or texted, if such a thing has happened yet (I can see it now: Bud Lite Pwns Mllr! Woot!). Beyond “Just Do It.” In a different league than “When E.F. Hutton Talks, People Listen.” Light years ahead of “The Relentless Pursuit of Perfection” for it has, indeed, achieved said perfection.
Are you ready?
Are you really ready?
Honest?
Okay then.
The brand: Snak King.
The tagline: “King of Snacks.”
That’s right, Chachi. Just in case you couldn’t tell from the company name that they consider themselves chip-based royalty, their tagline…
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