Thinking outside the box

How would you, as a magazine company, grab someone’s attention in this day and age? 

Two magazines are trying the ‘thinking-outside-the-box’ approach in advertising; The Economist (focused on international politics and business) and The Atlantic (focused on current events, foreign affairs, politics, and travel).  You can read about their awesome campaigns here.  Both promotions are just another example of the extraordinary efforts to catch the eye of the younger generation who help decide where marketers buy ads. 

There are plans to put the ads in unexpected locales such as bodegas, restaurant menu boards and the shampoo shelves of drugstores.  The Atlantic is…