ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 The Economist | 12pointtype.com

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The Economist “Hotels”

Here is an interesting print effort from Ogilvy & Mather’s Singapore office on behalf of The Economist (a magazine which is focused on international politics and business).

What you are looking at is a sea of plastic hotel pieces from a Monopoly game. Different right? What does this mean? What are they trying to say? This visual is open to broad interpretation, especially in light of the global economic crisis. Does the magazine hone your management skills? Is world business sinking into a vast sea of red? Or is it merely a way to get you talking about the Economist? There’s a lively discussion on Ads…

Thinking outside the box

How would you, as a magazine company, grab someone’s attention in this day and age? 

Two magazines are trying the ‘thinking-outside-the-box’ approach in advertising; The Economist (focused on international politics and business) and The Atlantic (focused on current events, foreign affairs, politics, and travel).  You can read about their awesome campaigns here.  Both promotions are just another example of the extraordinary efforts to catch the eye of the younger generation who help decide where marketers buy ads. 

There are plans to put the ads in unexpected locales such as bodegas, restaurant menu boards and the shampoo shelves of drugstores.  The Atlantic is…