ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 The NBA Welcomed The Great State Of Oklahoma Into The League’s Fold With The Debut Of The Official Brand Logo Identity | 12pointtype.com

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OKLAHOMA, OK?

I didn’t expect a very literal interpretation of the OKC team nickname “THUNDER” but when you launch a new new brand, the last thing you want to be is understated or look unprepared. Basically the logo seems rushed and under-developed. Two months isn’t a wealth of time in all fairness, to sink a winning shot before the buzzer when it comes to these situations.