ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Visual Integrity | 12pointtype.com

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LOGOS

I also got a number of emails from people who aren’t necessarily sports fans to the manic level of near-certifiability like me, but enthusiasts of other sports who inquired why I wrote only about the so-called “Big 4″ and not some other sports that they liked. I have also alluded to the Olympics and some other sports in the past, but in the interest of always trying to be both fair and balanced

OKLAHOMA, OK?

I didn’t expect a very literal interpretation of the OKC team nickname “THUNDER” but when you launch a new new brand, the last thing you want to be is understated or look unprepared. Basically the logo seems rushed and under-developed. Two months isn’t a wealth of time in all fairness, to sink a winning shot before the buzzer when it comes to these situations.