ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 What Were They Thinking | 12pointtype.com

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What Were They Thinking – Part Two

What is with Geico and the Cavemen??  What were they thinking?  Why do people like them so much?  These are the questions I ask myself, every single time I see a Geico commercial.  Recently they have been awarded as one of the winners of the 5th-annual icon and slogan contest, which was held during the kick-off of Advertising Week in New York.  But why?  Am I the only one who is creeped out by them?  Am I the only one who hates them?

I mean honestly, who could love a face like this?  Isn’t the idea for great advertising: whatever ad sells the…

What Were They Thinking? Part One

So I’ve written some filler pieces; now it’s time for the good stuff.  Lately, I have been seeing some really bad advertising; for example the Microsoft commercials with Seinfeld.  What were they thinking?  CP + B are known for their unconventional creative strategies, but this?  I find these commercials kind of weird and out of touch, don’t you?  Then again, I have never been a fan of Seinfeld; which probably is the key to understanding these commercials.

Here is another example: Emerald Nuts.  Back in 2007, or was it 2006?  Anyhow, Robert Goulet was the mischievous guy who messed with your stuff while…